Communication and Digital Marketing

The ability to present your organization’s messages in a professional manner depends on succinct and appropriate communication. Use of precise and clear language to...

Strong strategic tools are required by PR profes­sionals who want to be more innovative in increas­ing the effectiveness and efficiency of their goals, as...

Strong strategic tools are required by media manag­ers who want to be more innovative in increasing the effectiveness and efficiency of their managerial style,...

Creativity in PR communications refers to PR professionals’ ability to provide positive inspiration and advanced and effective practical tools to create imaginative PR ideas.

The stakes are rarely higher than they are in an elec­tion campaign, and directors and managers must be able to juggle multiple tasks, control...

PR crisis strategy and response are essential in deal­ing with crisis management, which is designed to protect an organization and its stakeholders against the...

Political campaigns are far from one-man shows. Behind a candidate, there are often tens of politi­cal support groups with manpower, resources and enthusiasm. But...

Fair elections are an essential component of a func­tioning democracy. Election observers and monitors are guardians of the credibility and legitimacy of elections, and...

Excel is software developed and manufactured by Microsoft that allows users to organize, format and calculate data with formulas using a spreadsheet system broken...

Minutes are the official written record of what took place during a meeting, and they permit analysis and openness. Minute taking is a crucial...

Giving a presentation is an essential part of any working environment and strong presentation skills are vital to showcasing a professional face to staff...

The ability to present your business or organization's products, aims and ethos in a professional manner depends on the succinct and appropriate com­municate of...

In a world that is technology orientated, writing for the web has become an important skill due to the internet’s vast audience and related...

Social media services Twitter and Facebook are platforms with which any serious business or organization should have interaction and a strong presence with regard...

Strategic media relations refer to an organization's ability and means of engaging with the media on matters of interest, including advertising campaigns, crisis management...

It is imperative that any company with extensive records or data has its data backed up and has a re­covery plan in place or...

YouTube marketing refers to utilization of the popular video-sharing platform to increase visibil­ity of your business or organization. Search engine optimization (SEO) is the...

Search engine optimization (SEO) is the process of improving the quality and volume of web traffic to a website by putting in place various...

Digital marketing refers to the promotion of products and brands through electronic platforms as part of a sales and digital marketing strategy that may...