Sales and Digital Marketing

Course description and benefits

In an increasingly digital world, keeping up-to-date on the latest sales and digital marketing strategies can be challenging. This course will provide partici­pants with a better understanding and knowledge of cutting-edge sales and digital marketing in addition to skills that are broadly transferable to the work­place.

Who will benefit

• Sales professionals
• Communication managers
• Chief executives
• Public relations officers
• Marketing managers
• Social media managers
• Emerging and new entrepreneurs

Course outline

• Writing for digital marketing
• Digital marketing strategy
• Online PR
• Presenting for profit
• Website analytics

Course outcomes

On completion of this course, participants will:

• Be qualified to apply for positions in sales and digital marketing.
• Have a better understanding of how to write for digital marketing, as well as how to develop a digital marketing strategy.
• Gain a better understanding of website strategy and analytics.

Course format

The course is a combination of classroom time and learning workshops and seminars. Classroom ses­sions are intensive and participative and will include a variety of approaches such as lectures, group discussions, presentations and practical exercises. A number of guest lecturers will also make presenta­tions, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners.

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.