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Effective Leadership in PR Management – Ladder to Success

Effective Leadership in PR Management

Michael
(0 review)
$3,500.00
13

Course description and benefits

This course is designed to equip PR officials and other media workers with vital skills to ensure focus on and achievement of aims and objectives. It will also give them professional insight into how to ef­fectively carry out their functions in the age of new media. All the modern trends and major elements of the media industry will be covered and partici­pants will be enabled to play a proactive leadership role in the management their staff and media rela­tions.

Who will benefit

  • Directors and heads of communications
  • Chief press secretaries
  • Public relations officers
  • Media advisers
  • NUJ officials
  • Media consultants

Course outline

  • New media/social media
  • Public speaking
  • Working with journalists
  • Proper communication with your respective company
  • Public relations/press releases
  • TV and radio presentation
  • Advanced PR planning and management

Course outcomes

On completion of this course, participants will:

  • Know how to develop and manage a strategic media plan.
  • Be able to plan successful media monitoring for
  • PR purposes.
  • Know which media management tools are at their disposal and when to use them.
  • Have a thorough insight into traditional and social media tools and tactics used.
  • Recognize the importance of evaluation man­agement.
  • Know how to manage an effective PR cam­paign.

Course format

The course is a combination of classroom time and learning workshops and seminars, as well as site visits. Classroom sessions are intensive and par­ticipative and will include a variety of approaches including lectures, group discussions, presentations and practical exercises. A number of guest lectur­ers will also make presentations, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.

Venues Dates Cost
Dublin 10-14 April

4-8 December

 $3,500 per participant
London 14-18 August $3,500 per participant
Dubai
Local

(Nigeria)

 5-9 June

16-20 October

 N250,000 inclusive of VAT per participant

Course Features

  • Lectures 0
  • Quizzes 0
  • Duration 9 hours
  • Skill level Beginner
  • Language English
  • Students 7
  • Assessments Yes
$3,500.00

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