Leadership in Media Relations and Management
Course description and benefits
This course is designed to equip journalists, broadcasters, NUJ officials and other media workers with vital skills to ensure focus on and achievement of aims and objectives. It will also give them professional insight into how to effectively carry out their functions in the age of new media. All the modern trends and major elements of the media industry will be covered and participants will be enabled to play a proactive leadership role in the management their staff and media relations.
Who will benefit
- Directors and heads of communications
- Chief press secretaries
- Public relations officers
- Media advisers
- Senior journalists
- NUJ officials
- Media consultants
Course outline
- New media/social media
- Public speaking
- Working with journalists
- Proper communication with your respective company
- Public relations/press releases
- TV and radio presentation
- Advanced PR planning and management
Course outcomes
On completion of this course, participants will:
- Know how to develop and manage a strategic media plan.
- Be able to plan successful media monitoring for PR purposes.
- Know which media management tools are at their disposal and when to use them.
- Have a thorough insight into traditional and social media tools and tactics used.
- Recognize the importance of evaluation management.
Course format
The course is a combination of classroom time and learning workshops and seminars, as well as site visits. Classroom sessions are intensive and participative and will include a variety of approaches including lectures, group discussions, presentations and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.
Presenters
The course presenters will include top-level industry experts and practitioners.
Course materials
In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.
Tea break and lunch will also be provided.
| Venues | Dates | Cost |
| Dublin | 13-17 March | $3,500 per participant |
| London | 11-15 December | $3,500 per participant |
| Dubai | 31-4 August | $3,500 per participant |
| Local
(Nigeria) |
5-9 June
2-6 October |
N250,000 inclusive of VAT per participant |
Course Features
- Lectures 0
- Quizzes 0
- Duration 9 hours
- Skill level Beginner
- Language English
- Students 7
- Assessments Yes
