Advanced Writing for Communications and PR

Teacher

Michael

Course description and benefits

Writing in a professional and modern manner is a necessary skill for effective communication. This two-week programme will cover the whole spectrum of PR writing. It will also use case studies to highlight how modern professional techniques can positively enhance the impact of PR writing, such as media invites, press releases, website content, speeches, features and blog posts.

Who will benefit

Senior PR directors and officers
Communication professionals
Media strategists/managers
Information officers
Media advisers
NUJ officials
Press secretaries
Directors and heads of communications

Course outline

Writing press releases
Speechwriting
Social media writing
Writing for the media
Writing for the web
Professional PR copywriting

Course outcomes

On completion of this course, participants will:

Develop new and advanced writing techniques.
Develop and implement effective writing strategies.
Enhance their PR writing skills for all spectrums of public relations communication.
Write press releases that will achieve desired results.
Write successful messages for the different new media audiences, including Facebook and Twitter.
Master different PR writing formats such as opinion, advertorial, features, etc.
Research, outline and write specialized speeches for different audiences.

Course format

The course is a combination of classroom time, virtual learning and learning workshops and seminars, as well as site visits. Classroom sessions are intensive and participative and will include a variety of approaches including lectures, group discussions, presentations and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.