Creativity in Modern PR Communications

Course description and benefits

This two-week intensive course is designed to inspire public relations officers to use their imagi­nation in creating extraordinary communication campaigns. All the modern communication and practical tools will be used to enable participants to generate distinctive PR ideas and create campaigns that will interest the target group, achieve desired results and outshine competing organizations.

Who will benefit

• Directors and heads of communications
• Chief press secretaries
• Public relations officers
• Media advisers
• NUJ officials
• Media consultants

Course outline

• Generating distinctive PR ideas
• Creativity in modern PR communications
• Advance PR management
• PR/communication audience
• Strategic PR approaches
• Sophisticated techniques

Course outcomes

At the end of this course, participants will learn how to generate distinctive PR ideas and create effective campaigns that get results. Participant ts will also:

• Develop practical tools to create imaginative PR ideas.
• Learn the principles and sources of creativity.
• Apply modern sophisticated techniques in PR communication.
• Understand the significance of creativity in modern PR.
• Develop strategic approaches to in a real-world PR communication.

Course format

The course is a combination of classroom time, vir­tual learning and learning workshops and seminars, as well as site visits Classroom sessions are inten­sive and participative and will include a variety of approaches including lectures, group discussions, presentations and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners.

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.