Running Successful Elections for Campaign Directors and Managers

Course description and benefits

This course covers everything that directors and managers need to think about in order to build a successful election campaign, whether for a local council or a national parliament. Participants learn what to think about to make sure they hire the right campaign staff, how to raise, manage and allocate the budget. They’ll learn how to draw on personal networks, and build useful contacts.They‘11 also learn how to determine campaign strategy, and also how to manage media communications, including how to make the most of social media platforms.

Who will benefit

• Campaign managers
• Political party candidates
• Campaign directors
• Political researchers
• Public relations managers
• Political party fundraisers

Course outline

• Staffing a campaign
• Fundraising strategies
• Allocating resources and budget
• Political research and forecasting
• Networking
• Volunteer training
• Campaign strategies
• Communications strategies and social media
• Time management
• Modern technologies and team management

Course outcomes

On completion of this course, participants will:

• Have a solid understanding of how to build a successful campaign.
• Understand how to allocate resources strategically.
• Know how to draw up a campaign strategy.
• Understand how to use social media platforms further an agenda.
• Know how to manage a large team, using modern technologies.
• Understand how to train and manage volunteers.

Course format

The course is a combination of classroom time and learning workshops. Classroom sessions are intensive and participative and will include a variety of approaches such as lectures, group discussions and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.