Professional Writing

Course description and benefits

Writing in a professional manner is a necessary skill for effective communication, particularly in a busi­ness environment.This course is designed for people who wish to be taught how to write professionally and specifically in a business situation and those seeking more experience in professional writing.

Who will benefit

• New and emerging entrepreneurs
• Marketing professionals/managers
• Social media strategists/managers
• Bloggers
• Journalists
• Students’ union officers
• Public relations/information officers
• Communication executives
• Sales professionals
• All business people

Course outline

• Writing clear and concise sentences
• Developing a friendly writing style
• Overview of writing
• Understanding and utilizing effective writing strategies
• Ability to identify grammatical errors

Course outcomes

On completion of this course, participants will:

• Know how to write professionally.
• Be able to develop their professional writing voice.
• Understand how to implement effective writing strategies.
• Know how to convey points using clear language.

Course format

The course is a combination of classroom time and learning workshops. Classroom sessions are inten­sive and participative and will include a variety of approaches such as lectures, group discussions and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.