Search Engine Optimization (SEO)

Course description and benefits

This course will provide an overview of SEO to par­ticipants who want to learn more about this process and how to implement SEO to benefit the online visibility of their business. Participants will learn about areas such as effective search words and how to implement techniques that will bring a specific audience to their website.

Who will benefit

• New, emerging and established entrepreneurs
• Marketing professionals
• Social media strategists
• Administrators
• Public relations officers
• Web administrators

Course outline

• Definition of SEO
• Effective search words
• How search engines work
• SEO benefits
• How to implement SEO

Course outcomes

On completion of this course, participants will:

• Understand how SEO works.
• Know how to use keywords.
• How to optimize searches.
• Know how to appeal to a specific client base.
• Enjoy the benefits of using SEO.

Course format

The course is a combination of classroom time and learning workshops and seminars. Classroom ses­sions are intensive and participative and will include a variety of approaches such as lectures, group discussions, presentations and practical exercises. A number of guest lecturers will also make presenta­tions, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.