Twitter and Facebook for Business

Course description and benefits

Understanding social media in a professional setting can make or break a business brand. In this course participants will learn how to utilize the social media platforms Facebook and Twitter for busi­ness profile gain and appeal to a range of local and international audiences.

Who will benefit

• New, emerging and established entrepreneurs
• Marketing professionals/managers
• Social media strategists/managers
• Administrators
• Public relations/information officers
• Communication executives
• Sales professionals
• All business people

Course outline

• Case studies
• Integration of social media and marketing strategies
• Increased effectiveness of tweets, posts, etc
• Branding
• Audience outreach

Course outcomes

On completion of this course, participants will:

• Have a better understanding of how to reach a varied audience through social media.
• Know how to maintain a consistent online brand.
• Understand how to avoid unnecessary costs and mistakes that some companies make when creating a Facebook or Twitter account.
• Be able to interpret and predict customer interest by viewing different trends on a Facebook or Twitter account.

Course format

The course is a combination of classroom time and learning workshops. Classroom sessions are inten­sive and participative and will include a variety of approaches such as lectures, group discussions and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.