Planning and Strategic Media Relations for Public Relations Officers

Course description and benefits

This five-day intensive course is designed to give public relations officers in-depth professional in­sight into how to effectively conduct public relations in the age of new media. All the modern trends and major elements of strategic media relations will be covered and participants will be enabled to play a proactive role in the management and monitoring of their staff and media relations.

Who will benefit

• Directors/CEOs
• Public relations officers
• Marketing officers
• Journalists (with/without PR experience)
• Trade union officials
• Student union officials
• Management consultants

Course outline

• New media/social media
• Working with journalists
• Proper communication with your respective company
• Press releases
• Effective use of email/mail
• Advance PR planning and management

Course outcomes

On completion of this course, participants will:

• Be able to plan successful media monitoring for PR purposes.
• Know which media management tools are at their disposal and when to use them.
• Have a thorough insight into traditional and social media tools and tactics used to effect PR strategies.
• Recognize the importance of evaluation management.

Course format

The course is a combination of classroom time and learning workshops. Classroom sessions are inten­sive and participative and will include a variety of approaches such as lectures, group discussions and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners.

Course materials

In addition to comprehensive course notes, par­ticipants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.