Writing for the Web

Course description and benefits

This course will teach participants how to appropri­ately and comfortably write for the web in a variety of formats. There will also be learning in the areas of self-editing and developing ways to make the most out of a search engine.

Who will benefit

• New and emerging entrepreneurs
• Marketing professionals/managers
• Social media strategists/managers
• Bloggers
• Journalists
• Students’ union officers
• Public relations/information officers
• Communication executives
• Sales professionals
• All business people

Course outline

• Self-editing
• Blogging
• Interaction
• Effective web writing
• Design

Course outcomes

On completion of this course, participants will:

• Understand how to write for the web and self ­edit.
• Appreciate the importance of interaction in relation to web writing.
• Understand different formats on which to view the web (e.g tablets, iPads, iPhones, etc).
• Be able to apply blogging skills to a professional or personal blog.

Course format

The course is a combination of classroom time and learning workshops. Classroom sessions are inten­sive and participative and will include a variety of approaches such as lectures, group discussions and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners.

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.