Political Support Groups Training: How to Campaign and Win Votes

Course description and benefits

This course covers the nuts and bolts of how to carry out a campaign as a political support group. Participants will learn how to set up a campaign structure, and put together a strategy. They’ll learn how to deal with fund-raising, and managing budg­ets. They’ll be taught how to schedule a campaign, how to carry out opposition research, and how to analyze data. They’ll also learn how to get the right message out there, how to manage the press, and deal with both print and online media. Finally, they’ll be told about the ethical guidelines and legal framework they need to follow to make sure they run a clean and solid campaign.

Who will benefit

• Members of political support groups
• Human and civil rights activists
• NGO executives
• Political activists
• Lobbying organizations

Course outline

This course will cover the key components of campaigning for political support groups:

• Lifecycle of a campaign
• Organizational structure
• Fund-raising and budget allocation
• Opposition research
• Data analysis
• Media strategies
• Ethics and legal considerations

Course outcomes

• Understand how to build a strong campaign.
• Know how to manage the media to get their message out.
• Understand the ethical boundaries of cam­paigning.
• Understand how to work with data and research to support their activities.
• Know how to manage and allocate their budget effectively.

Course format

The course is a combination of classroom time and learning workshops and seminars. Classroom sessions are intensive and participative and will in­clude a variety of approaches such as lectures, group discussions, presentations and practical exercises. A number of guest lecturers will also make presenta­tions, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners.

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.