YouTube Marketing and SEO

Course description and benefits

This course provides participants with a profes­sional overview of YouTube marketing and SEO and guidance on how to implement these modern technologies into a businesses marketing campaign. Participants will understand and be able to apply their new knowledge of SEO and YouTube market­ing campaigns directly to any professional situation to further advance any marketing efforts.

Who will benefit

• New, emerging and established entrepreneurs
• Marketing professionals
• Social media strategists
• Administrators
• Public relations officers
• Web administrators

Course outline

• Readership appeal
• How to create impactful content
• Effective tagging techniques
• Ratings and comments
• Popularity and views

Course outcomes

On completion of this course, participants will:

• Understand how ratings and comments work.
• Know how to gain popularity and views.
• Be able to tag videos effectively.

Course format

The course is a combination of classroom time and learning workshops. Classroom sessions are inten­sive and participative and will include a variety of approaches such as lectures, group discussions and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners.

Course materials

In addition to comprehensive course notes, par­ticipants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.