Business Research Methods

Course description and benefits

This course covers how to identify a business-related problem or issue that could be explained with the right research. It also looks at the different research methods that can be used to try to explain business- related issues. Participants will learn how to look for flaws or bias in research proposals or methods, and how to come up with a proposal for a business research project.

Who will benefit

• Chief executives
• Directors/deputy directors
• Entrepreneurs
• General managers
• Senior executives
• Project managers
• Management consultants
• NGO executives
• Marketing executives

Course outline

This course will cover the key components of business

research methods:

• Why research?
• Identifying the question
• Conceptual frameworks and existing methods
• Quantitative vs qualitative research
• Ethics and research
• Methods of data collection
• Data analysis and criticism

Course outcomes

On completion of this course, participants will:

• Understand the steps in different research processes.
• Understand the limitations and advantages of different research methods.
• Be able to draw up research proposals.
• Understand the ethical considerations at play in research.
• Understand how to analyze data, and the tools available.

Course format

The course is a combination of classroom time and learning workshops. Classroom sessions are inten­sive and participative and will include a variety of approaches such as lectures, group discussions and practical exercises. A number of guest lecturers will also make presentations, aiding the overall learning experience.

Presenters

The course presenters will include top-level industry experts and practitioners.

Course materials

In addition to comprehensive course notes, participants will be provided with course bags, core textbooks and a notebook.

Tea break and lunch will also be provided.